Friday, December 31, 2010

Slouching Toward 2011

When I was a mere lad starting out in the world, liquor ads were (and apparently still are) a kind of holy grail for commercial photographers. Miles of prose has been written about lighting them, how to shine the glass properly, the brands and watt second ratings of various and divers lighting rigs used to glitz up bottles of hootch.

We go to amazing lengths to glamorize things like booze and cigarettes, when, in fact, they need no hype at all to sell.

The bottle in the shot was disposed of by our local "character", i.e., wino. Who promptly resumed asking for change for "food".
Meh.

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